https://www.luratic.com/en/equipo/Recent content in About us on LuraticHugoenhttps://www.luratic.com/en/equipo/brais-calvo/Mon, 01 Jan 0001 00:00:00 +0000https://www.luratic.com/en/equipo/brais-calvo/<p>Brais works on the technical side of digital analytics and on building tools that make data easier to understand. His background combines implementation, development, teaching and community work: he is a co-founder of Luratic, Datola and nosDeu, and the creator of GA4 Spy. Much of what he researches and builds eventually becomes a tool, an article or a conversation with other professionals.</p> <h2 id="measure-with-a-purpose">Measure with a purpose</h2> <p>In his articles about <a href="https://datola.es/blog/plan-de-analitica-digital-o-estercolero-de-datos/">analytics plans</a>, he argues that collecting data needs objectives, criteria and maintenance. He advocates clear and flexible plans that can evolve with the business and remain useful to the people who have to implement and use them.</p>https://www.luratic.com/en/equipo/txema-sanchez/Mon, 01 Jan 0001 00:00:00 +0000https://www.luratic.com/en/equipo/txema-sanchez/<p>Txema combines technical digital analytics with software development. His work involves understanding how data is generated on a website or app, preparing its collection and checking that the implementation matches the measurement plan. JavaScript, Google Tag Manager, GA4 and Firebase are part of that work, together with building tools that make other analysts’ jobs easier.</p> <h2 id="measurement-from-the-inside">Measurement from the inside</h2> <p>His experience includes tagging plans, dataLayer development and the configuration of tags, triggers and dimensions. When an implementation needs custom code, he works with JavaScript and with the information available on the page to prepare the data required by measurement tools.</p>