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Google Tag Manager template

Amazon Advertising

Configure an Amazon Advertising tag from GTM.

GTMAdvertisingAmazon

Template technical sheet

Endpoint https://aax-eu.amazon-adsystem.com/s/iui3
Configurable fields
  • d
  • ex-fargs
  • ex-fch
  • ex-src
  • ex-hargs

What it does

Unofficial Amazon Advertising template. It exposes integration parameters including d, ex-fargs, ex-fch, ex-src and ex-hargs. The public file lets you inspect the pixel structure and expected values before adding it to a container.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Credits

Alfonso Rodríguez, Txema Sánchez and Brais Calvo.