Template technical sheet
What it does
GTM variable for handling referrers coming from Android applications and adapting them to a format Google Analytics can interpret. The documentation explains the use case and the template can be reviewed and imported from the repository.
Code and configuration
The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.
Credits
Alfonso Rodríguez, Txema Sánchez and Brais Calvo.