Resources on Luratic

Google Analytics UTILS

Mon, 01 Jan 0001 00:00:00 +0000

Control your test environment from Chrome

Google Analytics UTILS brings together controls for debugging GA4, managing the loading of Google Tag Manager and Google tag, and testing configurations on the page you are reviewing. You can choose a test destination, stop requests or enable debug mode.

Version 0.7.1 is now published in the Chrome Web Store. This page describes the version currently available.

Debug Mode: follow an interaction to its event

Enable GA4 - Activate Debug Mode, reproduce an action on your website and review its events in DebugView. The screenshots show the panel with all controls disabled and with Debug Mode enabled, highlighted in turquoise.

GA4 Enhanced DebugView

Mon, 01 Jan 0001 00:00:00 +0000

Event details, together in the console

GA4 Enhanced DebugView shows information from the events you select in GA4 or Firebase DebugView directly in the Chrome console. You work in the Console tab of DevTools: select an event in DebugView and review its data there in grouped form.

The current output includes the event name and time, collapsible groups, value tables and expandable objects. The Chrome Web Store listing also covers Usersnapshot.

GA4 Client ID & Session Info

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Variable that reads GA4 identifiers through the native readAnalyticsStorage API. Choose Client ID, Session ID or Session Number; session data requires a Measurement ID. It is useful for attribution debugging and for preparing data for other tags. Reading depends on analytics_storage being available.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

GA4 Spy

Mon, 01 Jan 0001 00:00:00 +0000

Inspect GA4 and audit published GTM containers

GA4 Spy brings Google Analytics 4, Google Tag Manager and Firebase inspection together in one web application. Start from a URL, Measurement ID, GTM container or App ID to review the public configuration served by Google without signing in to the project account.

For GA4, it can inspect and monitor changes across dozens of configuration settings: created and modified events, conversions, Consent Mode, cross-domain settings, referral exclusions, Enhanced Measurement, Google tag settings and more.

Microsoft Clarity

Mon, 01 Jan 0001 00:00:00 +0000

Clarity with the context you need for analysis

A recording becomes much more useful when you know what the person was doing, where they were in the journey and which action you want to investigate. This Luratic template loads Microsoft Clarity from Google Tag Manager and adds your own events, tags and identifiers to sessions.

It is built for GTM web containers. You need a Clarity project, its Project ID, and the triggers and variables that describe your implementation. This is a community template, not an official Microsoft template, developed by Alfonso Rodríguez, Txema Sánchez and Brais Calvo.

Firebase Analytics Protobuf Decoder

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Compiled Protocol Buffers descriptor for interpreting Firebase Analytics requests. The .desc file helps explore the structure of events captured with tools such as Charles, Proxyman or mitmproxy and debug Firebase SDK implementations.

GA4 Spy · Cheatsheet

Mon, 01 Jan 0001 00:00:00 +0000

The GA4 cheatsheet

GA4 Spy · Cheatsheet is Brais Calvo’s GA4 reference. It brings together the dimensions, metrics, events and parameters Google publishes for Analytics, along with their technical names, scope and availability across different surfaces.

The project is updated as new dimensions, metrics or parameters appear, and it keeps a changelog so additions, changes and removals can be tracked. Alongside the reference, it includes tools for preparing reports, comparisons and dashboards through links that open in your own GA4 session.

Trackingplan

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Unofficial template for loading and initializing Trackingplan using its ID. It supports environment, source alias, debug mode, custom parameters, additional domains and a function for reading a dataLayer with another name. Optional settings are sent only when configured. The repository credits nosDeu for the development.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

gtag with custom protocol support

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Repository with adapted gtag.js builds for sending data to GA4 from non-standard protocols such as file: and other environments that do not use HTTPS. It targets desktop applications and local development environments. The adaptation can be reviewed directly in gtag.js and gtagqa.js.

Adgravity

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Google Tag Manager tag template for Adgravity. It uses an account identifier as its main configuration field. The importable file and license are available in the public repository.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Adsmurai Visual Commerce

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Tag template for Adsmurai Visual Commerce. Its configuration includes the Tracking ID and event options. Alongside the template code, the repository keeps an integration guide for the pixel and the Visual Commerce gallery.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Adyoulike

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Template for the Adyoulike integration. It lets you provide the script URL in the tag configuration and control when it fires through GTM. The code and permissions can be reviewed in the repository.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

AffOcean

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Tag template for integrating AffOcean through Google Tag Manager. Its fields include Customer ID, Transaction ID and amount, so the transaction information used by the integration can be configured from GTM.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Amazon Advertising

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Unofficial Amazon Advertising template. It exposes integration parameters including d, ex-fargs, ex-fch, ex-src and ex-hargs. The public file lets you inspect the pixel structure and expected values before adding it to a container.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Apps Referrer

Mon, 01 Jan 0001 00:00:00 +0000

What it does

GTM variable for handling referrers coming from Android applications and adapting them to a format Google Analytics can interpret. The documentation explains the use case and the template can be reviewed and imported from the repository.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Belboon Container Tags

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Template for Belboon Container Tags. It includes an identifier, a page-type selector and parameter options, bringing that configuration into GTM while keeping the implementation available for review in the repository.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Belboon Performance

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Template for Belboon Performance Marketing tracking. It includes advertiser ID and domain, product category, description, goal and conversion identifier, net order value and currency.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Cookiebot Consent Mode · adaptación

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Cookiebot CMP adaptation that preserves the original Cybot attribution and adds handling for consent stored in the CookieConsent cookie. The file lets you configure default values for statistics, preferences and marketing. The improvements are credited to Alfonso, Txema and Brais.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Decode from Base64

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Variable that converts a Base64 string back to its text value. Invalid input returns undefined. Configure the text to decode directly or through another GTM variable.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Document Character Set

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Custom variable that returns document.characterSet. It can be used by tags or other variables to read the page character encoding and requires no configuration fields.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Document Title

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Custom variable that returns document.title, making the page title available to tags and other Google Tag Manager variables. The template requires no configuration fields.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

E-goi

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Tag template for E-goi with an event selector in its configuration. The published file lets you review the logic executed for each option and the permissions required inside a web container.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Encode to Base64

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Google Tag Manager variable that receives text and returns its Base64 representation. It is useful when an integration expects that encoding as input. The repository and documentation explain the text field that must be configured.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

EqualWeb

Mon, 01 Jan 0001 00:00:00 +0000

What it does

GTM template for adding EqualWeb. It includes sitekey, position, menu language and button style fields. The tag code and permissions are public so you can review how the service is loaded.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

FitAnalytics · Fit Finder

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Template for Fit Finder, the FitAnalytics sizing assistant. The configuration lets you choose an integration option and provide its value. The repository includes the tag file and setup documentation.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

GA4 Ecommerce without persistence

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Custom variable for retrieving GA4 ecommerce items without carrying data over from previous events. Luratic’s documentation explains how it is used and the repository contains the importable variable file.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

HubSpot

Mon, 01 Jan 0001 00:00:00 +0000

What it does

This tag lets you configure the tracking code associated with a HubSpot account. Enter the Account ID and define the appropriate GTM trigger for your implementation. The repository includes the template and a reference to HubSpot tracking code.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Join Strings

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Variable for concatenating values and building a text string inside GTM. You can define a separator; the default is a comma. For example, it can compose a page name from several dataLayer variables.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

jsDelivr

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Tag template for adding resources served from jsDelivr. Its configuration field accepts a path or a full URL. The repository publishes the tag file so you can review what it loads and the permissions it requires.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Kakao

Mon, 01 Jan 0001 00:00:00 +0000

What it does

The template lets you enter the Kakao account identifier and select the event type. Its configuration includes predefined events and options for Naver and Payco. The repository contains the tag file and a reference to the pixel documentation.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Landbot Main Library

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Unofficial template for loading the Landbot script. Enter the SDK URL in the Landbot script SDK field and manage its activation from GTM. The template code and license are available in the repository.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Ligatus

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Tag template for integrating Ligatus using the account identifier. The public file lets you review the service implementation and template permissions before importing it into a web container.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

LinkedIn Conversion

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Unofficial template for LinkedIn conversion tracking. It exposes the account Partner ID and Conversion ID so each tag can be associated with the corresponding conversion. The integration file and permissions are public on GitHub.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Lucky Orange

Mon, 01 Jan 0001 00:00:00 +0000

What it does

The tag lets you configure Lucky Orange loading using its identifier. The published code contains the integration logic and permissions required to add it to a Google Tag Manager web container.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

MailerLite

Mon, 01 Jan 0001 00:00:00 +0000

What it does

GTM template for MailerLite. It exposes account, identifier and integration-type fields. The tag code and permissions are public on GitHub so you can review how the service is added to the site.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Monetate

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Template for configuring the Monetate integration from Google Tag Manager. It lets you enter the Monetate URL and adjust the options included in the tag. The repository provides the importable file and its permissions.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Oracle BlueKai DMP

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Published template for the Oracle BlueKai DMP integration. The tag uses the account Tracking ID. The repository preserves the file, license and original configuration as part of Luratic’s historical work.

Historical code

The repository preserves the template file, its configuration and license as a historical reference. It is not intended for new implementations.

Outbrain Enhanced

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Outbrain pixel template with advanced options for conversion and audience measurement. Configure the Marketer ID, select an event and add parameters. The repository contains the tag file and usage references.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Pipedrive LeadBooster Chatbot

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Unofficial template for adding LeadBooster Chatbot. Configure the integration base, Company ID, Playbook UUID and version, then manage loading through GTM container triggers.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Pushnews

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Tag template for adding Pushnews to a website through Google Tag Manager. Configuration focuses on the Site ID for the web-push service. The template file is available in the repository for review and import.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Salesforce Audience Studio

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Template for Salesforce Audience Studio exposing Data ID, Namespace ID, path and consent options. It also includes additional configuration, a callback function and console logging. The repository preserves the integration file and license.

Historical code

The repository preserves the template file, configuration and license as a historical reference. It is not intended for new implementations.

Salesforce Event Tracker

Mon, 01 Jan 0001 00:00:00 +0000

What it does

GTM template for the Salesforce pixel used to measure audiences from email campaigns. It exposes Event ID and Event Type fields. The repository preserves the implementation and permissions for historical reference.

Historical code

The repository preserves the template file, configuration and license as a historical reference. It is not intended for new implementations.

SealMetrics

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Tag template for SealMetrics with tracker and event type selection. It includes account ID, conversion or micro-conversion name, value and advanced options. The code is public so you can review its configuration and permissions.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Snapchat

Mon, 01 Jan 0001 00:00:00 +0000

What it does

GTM tag for the Snapchat pixel. It includes the account identifier and an event-name selector, letting you define pixel configuration from GTM while keeping the code available in the public repository.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Studyportals

Mon, 01 Jan 0001 00:00:00 +0000

What it does

GTM template for the Studyportals pixel. It includes account ID, conversion value, commission, commission percentage and a custom parameter, plus an option for debug logging.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

TikTok

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Tag template for adding the TikTok pixel from GTM. Configuration uses the pixel identifier. The repository contains the importable file, its license and documentation links.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Timestamp

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Google Tag Manager variable that returns the number of milliseconds elapsed since the Unix epoch in UTC. It can be used when a tag or integration needs a timestamp for an action.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Weborama

Mon, 01 Jan 0001 00:00:00 +0000

What it does

Unofficial GTM template for Weborama. It organizes configuration into required properties and optional parameters. The repository publishes the tag code and license so you can review supported values and permissions.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.