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Google Tag Manager template

Snapchat

Configure the Snap Pixel and select the event you want to send.

SupersededGTMAdvertisingSnapchat

Template technical sheet

Endpoint https://sc-static.net/scevent.min.js
Configurable fields
  • Account ID
  • Event Name
  • Event Parameters
  • User Parameters
Official documentation View source

What it does

GTM tag for the Snapchat pixel. It includes the account identifier and an event-name selector, letting you define pixel configuration from GTM while keeping the code available in the public repository.

Code and configuration

The repository includes the template file. Review its documentation, configuration and permissions before adding it to your Google Tag Manager container.

Credits

Alfonso Rodríguez, Txema Sánchez and Brais Calvo.